Google is Changing and has already made some major changes for the better. If you have not seen the advertising for Google Home and it’s integration with Google Maps. It’s like having an automated home without having to pay the high price of an expensive home automation system. Google Continues to add upgrades like adding voice calling but for businesses it’s integration with Google Maps is important.
Google Maps has evolved from just giving you driving and walking directions. It will now inform you where is the best spot to eat with kids, who has the best brunch, which bar has the best cocktails or who is the best eye doctor in the area.
When was the last time your googled your own business and your top 5 competitors?
Earlier in 2017 Google claimed to have 2 Billion users globally. Facebook and Instagram have a combined 2.6 Billion users. These are business tools you can’t afford to overlook. What I have also found is that most businesses have not googled themselves recently. They have not responded to negative reviews and have no strategy in place. I have also come across restaurants with Facebook/Instagram pages with bad photos or photos so old they don’t even sell the items anymore.
Google’s latest Economic Impact report finds the company contributing $165 billion of economic activity for 1.4 million businesses and non-profits in 2015, up from $131 billion in 2014. Ads and search lead to clicks, and some clicks lead to business. The incremental revenue gained has a not insignificant impact on job creation as well.
What I have experienced from many saavy business owners is a strategy that includes ensuring their business listings on Facebook, Google and Instagram are active with very high quality photos(Videos get about 1000 percent more engagement). They have a strategy to increase reviews and ratings. Many restaurants and businesses are hiring Social Media Managers or outsourcing to develop and implement a strategy that includes some natural posts and some paid advertising on all platforms. Helping to increase customer engagement on social media as well as developing a Social Influencer marketing strategy to reach out to social influencers.
Google has not released it’s algorithms but it is strongly believed that higher ratings and reviews help your company’s business listing show up in more search results and will get better click throughs than a company that has none or bad reviews or a restaurant that has bad photos of their menu.
According to Marketing Trends 90% of consumers rely on online reviews before making a purchase.
It is also proven that people would rather listen to local influencers than a celebrity when making purchasing decisions.
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. (Read the Full Article Here)
Photographer/Cinematographer, Level 7 Google Local Guide